Fig 1 shows a point of sale display stand designed to hold promotional leaflets in a hotel reception area. The stand is made from 5 mm white foamboard with ...
Question 1 Report
Fig 1 shows a point of sale display stand designed to hold promotional leaflets in a hotel reception area. The stand is made from 5 mm white foamboard with printed card panels glued to the front faces. The display has three tiers arranged so that each leaflet slot is visible from the front. A header panel at the top carries the hotel name and logo in full colour print.
A designer has been asked to redesign the display for a children's activity centre.
State two changes the designer should make to the display so that it appeals to children. [2]
[Total: 2 marks]
Answer Details
Two changes the designer should make so the display appeals to children:
- Use bright, bold colours on the printed card panels, replacing the plain/neutral hotel colour scheme with vibrant, eye-catching colours that attract children's attention (e.g. primary colours, bright greens, oranges). [1]
- Add cartoon images, illustrations or fun characters to the header panel and tier fronts, replacing the formal hotel branding with playful, child-friendly imagery that creates visual interest and excitement about the activity centre. [1]
Other valid changes include using a playful, rounded, informal font style instead of formal text, and lowering the tiers so children can reach the leaflets more easily.
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