The original data collected for a study on consumer tastes and fashion by a company is_____

The original data collected by a company for a study on consumer tastes and fashion is called primary data. Primary data is data that is collected firsthand by the researcher for a specific purpose. In this case, the company is conducting a study on consumer tastes and fashion, so they would collect primary data by conducting surveys, interviews, or other forms of research to gather information directly from their target audience. Primary data is typically more reliable and accurate than secondary data, which is data that has already been collected by someone else for a different purpose. By collecting primary data, the company can tailor their research to their specific needs and ensure that the data they collect is relevant and useful for their study. Overall, primary data is an essential tool for conducting research and making informed decisions in business.