A short-term incentive used to encourage the purchase of a product is_______

Assessment: WAEC SSCE - Marketing - 2020 (Objective) Subject: Marketing

Question 1 Report

A short-term incentive used to encourage the purchase of a product is_______

Answer Details
The short-term incentive used to encourage the purchase of a product is called "Sales Promotion." It is a marketing strategy that offers consumers a temporary and immediate incentive to buy a product or service, such as discounts, coupons, rebates, or free samples. Sales promotions are often used to boost sales and attract new customers, as they create a sense of urgency and provide added value to the purchase. They are usually time-limited and aimed at increasing sales in the short term.
Read lesson note on Sales Promotion (WAEC)
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