The concept that influenced the manufacturing of a low-smoke emission vehicle is_______

Assessment: WAEC SSCE - Marketing - 2020 (Objective) Subject: Marketing

Question 1 Report

The concept that influenced the manufacturing of a low-smoke emission vehicle is_______

Answer Details
The "Societal Marketing Concept" is the concept that influenced the manufacturing of a low-smoke emission vehicle. The societal marketing concept is a philosophy that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests. In this context, low-smoke emission vehicles were developed to address the issue of air pollution, which is a concern for society as a whole. This type of vehicle is designed to emit fewer harmful pollutants into the air, thereby helping to protect the environment and improve public health. The societal marketing concept emphasizes the importance of balancing the interests of the various stakeholders, including consumers, the company, and society, in order to create sustainable value for all.

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