Activities or benefits offered for sale are_______

Assessment: WAEC SSCE - Marketing - 2020 (Objective) Subject: Marketing

Question 1 Report

Activities or benefits offered for sale are_______

Answer Details
Activities or benefits offered for sale are called value. Value refers to the benefits or advantages that customers receive from a product or service in exchange for their money. When a business sells a product or service, it is offering value to the customer. This value could be in the form of a tangible item, such as a physical product, or it could be intangible, such as a service or experience. Customers purchase products or services because they perceive that the value they receive is greater than the price they pay, which makes the purchase worthwhile. Therefore, businesses need to focus on creating value for their customers in order to be successful. This could be done by customizing the product or service to meet specific needs, providing excellent customer service, or offering other benefits that differentiate the business from competitors. Ultimately, value is the key to attracting and retaining customers, and generating profits for the business.

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