The channel member that sells in small quantities to customers is____

The channel member that sells in small quantities to customers is called a retailer. A retailer is a business or individual who buys goods or products from a wholesaler or manufacturer in bulk and then sells them in small quantities to individual customers for personal use or consumption. Retailers typically operate in physical stores, online marketplaces, or both, and their primary goal is to make a profit by selling goods at a higher price than they paid for them. For example, a grocery store is a retailer that buys food products from wholesalers and sells them in small quantities to customers who come into the store to buy groceries for their own consumption. Similarly, an online store like Amazon is also a retailer that buys products from manufacturers and sells them in small quantities to customers who shop on their website.