An arrangement whereby a company's name and trademark are used by a foreign company is____

Assessment: WAEC SSCE - Marketing - 2020 (Objective) Subject: Marketing

Question 1 Report

An arrangement whereby a company's name and trademark are used by a foreign company is____

Answer Details
The term you're looking for is "Licensing." In licensing, a company allows another company to use its name and trademark in exchange for payment or royalties. The company that uses the name and trademark is called a licensee and the company that owns the name and trademark is called a licensor. For example, a clothing company might license its brand name to a manufacturer in another country to produce and sell its products there. The manufacturer would pay the clothing company for the right to use its name and trademark.

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