The route trough which products flows from the producer to the ultimate consumers is_____

Assessment: WAEC SSCE - Marketing - 2020 (Objective) Subject: Marketing

Question 1 Report

The route trough which products flows from the producer to the ultimate consumers is_____

Answer Details
The route through which products flow from the producer to the ultimate consumers is a distribution channel. This refers to the series of intermediaries, such as wholesalers, retailers, and distributors, that a product passes through before it reaches the end consumer. The purpose of a distribution channel is to get the product from the producer to the consumer in an efficient and effective manner, while also helping to promote the product and increase sales. The choice of distribution channel depends on the type of product, the target market, and the goals of the producer, and can have a significant impact on the success of a product in the market.

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