Question 1 Report
Which one of these business aims is most suitable for a start-up app that helps independent restaurants manage food deliveries? The founders have limited finance, no established customers and strong competition from large technology businesses. They expect to make a loss while testing the app with ten restaurants.
(a) Which aim is most suitable in the first year? [1]
A Survival
B Market dominance in every country
C Closing the business
D Maximising dividends to shareholders
(b) Explain one objective that would support this aim. [2]
(c) Identify one source of finance that could help the founders survive the first year. [1]
(d) Explain one reason why an objective to gain ten restaurant clients may be more realistic than gaining 10 000. [2]
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