Question 1 Report
When a customer telephones Alina's online craft shop, the call is currently answered by whichever worker is free. A mystery shopper found that the customer had to repeat an address query to three different employees. Alina is reviewing the organisational structure as the business grows and appoints one employee to deal with delivery enquiries.
(a) Which job title best describes this employee's role? [1]
(a) This employee is a customer service adviser or customer service representative. [1]
Giving one employee responsibility for delivery enquiries means customers are more likely to receive a consistent answer instead of being passed between several workers.
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