Question 1 Report
What legislation is relevant to a new salon that collects customers' names, mobile numbers and allergy details when booking hair treatments? The salon manager plans to send promotional messages to every person on the list, including customers who only gave their details to make one appointment.
(a) Identify the type of legislation that controls the use of customer information. [1]
(b) Explain one reason why the salon should keep allergy details secure. [2]
(c) State one action the manager could take before sending promotional messages. [1]
(a) The relevant type is data protection legislation [1]. It controls how businesses collect, store and use personal information.
(b) Allergy details are personal information [1]. Keeping them secure reduces the risk of unauthorised access or misuse [1].
(c) Before sending promotional messages, the manager should obtain consent, allow customers to opt in, or check their marketing permission [1].
Exam focus: Giving details to book an appointment does not automatically mean a customer has agreed to receive marketing messages.
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