Which one of the following would be the best quality objective for a business that produces refillable pens? Its current objective is to increase production...
Question 1 Report
Which one of the following would be the best quality objective for a business that produces refillable pens? Its current objective is to increase production by 20%, but customers report that some pens leak. The owner wants an objective that is specific and can be measured each month.
(a) Which objective is best: make pens better, reduce leaking pens from 5% to 1% within six months, sell more pens, or employ more workers? [1]
(b) Explain why the selected objective is useful to the owner. [2]
(c) When should the owner review whether the objective has been achieved? [1]
Answer Details
(a) The best objective is reduce leaking pens from 5% to 1% within six months. [1]
(b) This is a useful objective because it is measurable: the owner can calculate the percentage of pens that leak. It also gives a clear target and time period. [1] The owner can compare monthly performance with the target and take action if leaking remains too high. [1]
(c) It should be reviewed regularly, for example each month, and again at the end of the six-month period. [1]
Exam focus: A strong quality objective is specific, measurable and time-bound. “Make pens better” is too vague to measure.
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