Which one of the following is the best way for a museum gift shop to collect feedback from visitors? The shop sells locally produced books and food gifts. I...
Question 1 Report
Which one of the following is the best way for a museum gift shop to collect feedback from visitors? The shop sells locally produced books and food gifts. It has introduced a new queue system at busy times, and the manager needs comments from actual customers before deciding whether to keep it.
(a) Which method should the manager use? [1]
(b) Explain one limitation of relying only on feedback cards. [1]
Answer Details
(a) The manager should give customers a short feedback card or a QR-code survey after purchase. [1] This obtains comments from people who have actually experienced the new queue system.
(b) Few customers may complete feedback cards, or the respondents may not represent all customers. The findings may therefore be unreliable. [1]
Exam focus: Customer feedback is useful, but a low or biased response rate can make it unrepresentative.
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