Explain one way that customer feedback can help a business improve quality. A local bicycle-hire business gives visitors a short online survey after each hi...
Question 1 Report
Explain one way that customer feedback can help a business improve quality. A local bicycle-hire business gives visitors a short online survey after each hire. Several visitors state that the brakes on some bicycles feel loose. The manager must decide what action to take before the busy holiday weekend.
(a) Which source of information has identified the possible quality problem? [1]
(b) Explain one action the manager could take to improve the quality of the bicycles. [2]
Answer Details
(a) The possible quality problem was identified through customer feedback in the online survey. [1]
(b) The manager should inspect and adjust or repair the brakes. [1] This makes the bicycles safer and helps them meet the standard customers expect. [1]
Exam focus: Feedback is useful only when the business uses it to identify a specific problem and take corrective action.
Download The App On Google Playstore
Everything you need to excel in your exams
