A store that sells a single product supplied and produced by one manufacturer is___________

Assessment: WAEC SSCE - Marketing - 2016 (Objective) Subject: Marketing

Question 1 Report

A store that sells a single product supplied and produced by one manufacturer is___________

Answer Details
A store that sells a single product supplied and produced by one manufacturer is called a "tied shop." A tied shop is a type of retail store that only sells one brand or product line, which is produced and supplied by a specific manufacturer or supplier. The term "tied" refers to the fact that the store is tied to the manufacturer or supplier, as it cannot sell any other brands or products. Tied shops are usually found in industries where the manufacturer or supplier has a strong brand presence and wants to ensure that their products are sold in a specific way or location. Examples of tied shops include Apple stores that sell only Apple products, or Nike stores that sell only Nike products. Therefore, a store that sells a single product supplied and produced by one manufacturer is a tied shop because it is tied to the manufacturer or supplier, and cannot sell any other brands or products. It is not a chain store, mobile shop, or unit shop because these terms do not specifically refer to a store that sells only one product from a single manufacturer.

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