A pricing system that relies on customers location to charge different prices is___________

Assessment: WAEC SSCE - Marketing - 2016 (Objective) Subject: Marketing

Question 1 Report

A pricing system that relies on customers location to charge different prices is___________

Answer Details
A pricing system that relies on a customer's location to charge different prices is called geographical pricing. This means that the price of a product or service can vary depending on where the customer is located. Geographical pricing is commonly used to account for differences in costs, taxes, and market demand across different regions or countries. For example, companies may charge higher prices for their products in areas where there is higher demand, or where the cost of doing business is higher due to taxes, shipping costs, or other factors. Conversely, companies may charge lower prices in areas with lower demand or where the cost of doing business is lower. Geographical pricing can be an effective way to maximize profits by tailoring prices to local market conditions. However, it can also be controversial if customers perceive it as unfair or discriminatory.

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