Which of the following stages is not in the buyer's decision making process?
Answer Details
Brand identification is not a stage in the buyer's decision-making process.
The buyer's decision-making process consists of several stages that a buyer goes through before making a purchase. These stages include need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.
During the need recognition stage, the buyer recognizes that they have a problem or need that needs to be solved or fulfilled. In the information search stage, the buyer gathers information about the various options available to them to fulfill their need. In the evaluation of alternatives stage, the buyer compares and evaluates the different options they have identified. In the purchase decision stage, the buyer decides which option to purchase. Finally, in the post-purchase evaluation stage, the buyer evaluates their purchase decision and experiences with the product or service.
Brand identification is not a stage in the buyer's decision-making process. However, it can be an important factor that influences the buyer's decision in the evaluation of alternatives stage. In this stage, the buyer evaluates different brands and considers factors such as brand reputation, brand image, and brand loyalty before making a purchase decision.