In marketing research, data that is collected from the target market is_________

Assessment: WAEC SSCE - Marketing - 2016 (Objective) Subject: Marketing

Question 1 Report

In marketing research, data that is collected from the target market is_________

Answer Details
Data collected directly from the target market is called primary data. This type of data is gathered through methods such as surveys, interviews, and focus groups. Primary data is specific to the research question being investigated and is tailored to meet the needs of the research study. Primary data is usually more accurate and reliable than secondary data, which is data collected from other sources such as published reports or government statistics.
Read lesson note on Marketing Planning And Research (WAEC)
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