A marketing philosophy characterized by stronger focus on consumer, organization and ethical Concerns is_________
Answer Details
The marketing philosophy characterized by a stronger focus on consumer, organizational, and ethical concerns is known as the societal marketing concept.
The societal marketing concept emphasizes the importance of meeting the needs and wants of consumers in a way that also benefits society as a whole. This means taking into account not only the economic considerations of producing and selling products, but also the ethical and social implications of marketing activities.
Under the societal marketing concept, companies aim to create products and marketing campaigns that not only meet consumer needs, but also promote the well-being of society and the environment. This may involve incorporating sustainable practices into their operations, supporting social causes, or ensuring that their products are safe and ethical.
In contrast, other marketing concepts such as the production concept, selling concept, and product concept tend to focus more on the company's internal goals and objectives, rather than taking a broader societal perspective.