A name. term, symbol or their combination that identifies the producer of a product is__________

Assessment: WAEC SSCE - Marketing - 2016 (Objective) Subject: Marketing

Question 1 Report

A name. term, symbol or their combination that identifies the producer of a product is__________

Answer Details
A brand is a name, term, symbol, design, or a combination of these elements that is used to identify and distinguish the products or services of a producer from those of its competitors. It is a unique identifier that represents the reputation, image, and values associated with a particular company or product. A brand can be made up of many elements, including a logo, color scheme, slogan, packaging, and overall design. The goal of a brand is to create a strong and memorable impression in the minds of consumers, to build trust and loyalty, and to differentiate the product from others in the market.

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