The first among the marketing orientation is_________

Assessment: WAEC SSCE - Marketing - 2016 (Objective) Subject: Marketing

Question 1 Report

The first among the marketing orientation is_________

Answer Details
The first among the marketing orientation is the production concept. This concept is focused on the efficient production and distribution of products. The main goal is to produce goods in large quantities at low cost to meet consumer demand. The belief is that if the product is available and affordable, then consumers will purchase it. This concept works well in a seller's market where demand exceeds supply, but it can lead to a lack of focus on consumer needs and wants.
Read lesson note on Marketing Concepts (WAEC)
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