The pricing strategy which involves the addition of a margin to the total amount spend on production by a company is_____

Assessment: WAEC SSCE - Marketing - 2020 (Objective) Subject: Marketing

Question 1 Report

The pricing strategy which involves the addition of a margin to the total amount spend on production by a company is_____

Answer Details
The pricing strategy which involves the addition of a margin to the total amount spent on production by a company is called cost-plus pricing. Cost-plus pricing is a method where a company determines the cost of producing a product and then adds a markup or profit margin to set the selling price. The markup is typically a percentage of the total cost of production and is added to cover additional costs such as overhead expenses and to generate a profit for the company. This pricing strategy is commonly used in manufacturing and retail industries where the production costs are easily identifiable and can be accurately calculated. Cost-plus pricing provides a clear and transparent pricing structure for both the company and the customers.

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