Oliver Ltd., a producer of fruit juice sells its products to stores across the country a) List six advertising media the company could use to create awarene...

Answer Details

a) Six advertising media that Oliver Ltd. could use to create awareness about its products are:

• Television commercials
• Radio advertisements
• Social media marketing
• Billboards and outdoor advertising
• Print advertising in magazines or newspapers
• Influencer marketing

b) Three benefits that Oliver Ltd. would derive from advertising its products are:

• Increased brand awareness and recognition
• Increased sales and revenue
• Competitive advantage over other similar products in the market

c) Four factors that would influence Oliver Ltd.'s choice of mode of transporting its products are:

• Distance to be covered: If the products are to be transported over a long distance, then modes of transportation such as air or sea transport would be more appropriate.
• Type of product: Some products are more fragile and require careful handling during transportation, so a mode of transportation that provides adequate protection such as refrigerated trucks or ships may be necessary.
• Cost: Different modes of transportation have varying costs, and Oliver Ltd. will have to consider the cost of each option in relation to their budget.
• Delivery speed: If Oliver Ltd. needs to get its products to customers quickly, then modes of transportation that are faster such as air or express shipping may be necessary.