What is the artistic term for a structured path for the viewer's eye to follow?

In art and design, movement is the term for the structured path that a viewer's eye follows through a composition. Artists deliberately arrange lines, shapes, colours, and other visual elements to guide the eye from one part of the artwork to another in a controlled sequence.

Movement is achieved through techniques such as leading lines, repeated shapes, gradual colour transitions, and the strategic placement of focal points. When an artist successfully creates movement, the viewer experiences the composition as flowing and connected rather than static or disjointed.

Direction, while related, refers to the orientation of lines or forms (horizontal, vertical, diagonal) rather than the overall guided pathway through a composition. Texture describes the surface quality of an element (smooth, rough, coarse). Proportion concerns the relative size relationships between different parts of a work. None of these specifically describes the guided path for the viewer's eye in the way that movement does.