All individuals and units that buy goods for personal use constitute the_______
Answer Details
The individuals and units that buy goods for personal use constitute the "consumer market". This includes everyday people who buy products for their own use and not for resale or use in a business or organization. The consumer market is made up of millions of individuals and households who have different needs, preferences, and buying behaviors. Examples of consumer products include food, clothing, electronics, and personal care items. Companies that sell products to the consumer market often use marketing strategies to appeal to their target audience and encourage them to make a purchase.