Which of the following alternatives is a purpose of marketing concept?
Answer Details
The purpose of the marketing concept is consumer satisfaction. The marketing concept is a business philosophy that focuses on identifying and meeting the needs and wants of consumers, rather than solely focusing on the production or sale of products.
Consumer satisfaction is the ultimate goal of the marketing concept. By understanding and meeting the needs and wants of consumers, businesses can build strong relationships with their customers, which can lead to increased loyalty, repeat business, and positive word-of-mouth advertising.
Businesses that embrace the marketing concept will prioritize understanding their target market, conducting market research, and using that information to develop products, services, and marketing campaigns that will appeal to their customers. By doing so, they can ensure that they are meeting the needs and wants of their customers and providing them with a satisfying experience.
In summary, the purpose of the marketing concept is to prioritize consumer satisfaction by identifying and meeting the needs and wants of consumers. By doing so, businesses can build strong relationships with their customers, which can lead to increased loyalty and repeat business.