The willingness and ability to identify business opportunity, establish and operate it successfully is________

Assessment: WAEC SSCE - Marketing - 2021 (Objective) Subject: Marketing

Question 1 Report

The willingness and ability to identify business opportunity, establish and operate it successfully is________

Answer Details
The willingness and ability to identify business opportunity, establish and operate it successfully is known as entrepreneurship. Entrepreneurship refers to the process of creating, developing, and managing a new business venture in order to make a profit. Entrepreneurs are individuals who possess a unique combination of qualities such as creativity, innovation, risk-taking, and vision. They are willing to take calculated risks, identify business opportunities, and establish and operate businesses to meet customer needs. Entrepreneurship involves activities such as conducting market research, developing a business plan, securing funding, hiring employees, and managing the day-to-day operations of the business. Successful entrepreneurs possess a range of skills such as leadership, communication, financial management, and strategic planning. In summary, entrepreneurship is the ability and willingness to identify business opportunities, establish a business, and operate it successfully to make a profit.

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