An element of the external marketing environment is_____________
Answer Details
An element of the external marketing environment is economic indices. Economic indices refer to the overall economic conditions in the external environment, such as inflation, unemployment rates, exchange rates, and interest rates. These factors have a significant impact on consumer spending behavior and affect a company's ability to market and sell its products effectively. For example, if unemployment rates are high, consumers may have less disposable income, which could lead to decreased sales for a company. Therefore, understanding and monitoring economic indices is crucial for marketers to make informed decisions and adjust their marketing strategies accordingly.