The middlemen that buys in bulk and sells in bit is ________

Assessment: WAEC SSCE - Marketing - 2021 (Objective) Subject: Marketing

Question 1 Report

The middlemen that buys in bulk and sells in bit is ________

Answer Details
The middlemen who buy goods in large quantities from manufacturers or producers and sell them in smaller quantities to retailers or customers are called wholesalers. Wholesalers act as intermediaries between manufacturers and retailers or customers. They buy goods in bulk and sell them in smaller quantities, making a profit on the difference between the purchase price and the selling price. Wholesalers play an important role in the distribution of goods because they help manufacturers reach a wider market by distributing their products to a large number of retailers. They also provide retailers with a wide range of products from different manufacturers, allowing them to choose the best products for their customers.

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