Which of the following is not an example of institutional consumers?

The option that is not an example of institutional consumers is households. Institutional consumers are organizations that purchase goods and services for their own use or for use in their own operations. They are usually larger and more complex than individual consumers and have different needs and purchasing patterns. Schools, hospitals, and hotels are all examples of institutional consumers because they purchase goods and services for their own use in providing education, healthcare, and accommodation respectively. On the other hand, households are not considered institutional consumers because they are individuals who purchase goods and services for personal use, rather than for use in an organization or business.