The formation of a strategy to attain established marketing objectives is __________

The formation of a strategy to attain established marketing objectives is called Marketing planning. Marketing planning is the process of developing a comprehensive roadmap that outlines an organization's overall marketing efforts to achieve its business objectives. It involves analyzing the market, understanding customer needs and behaviors, and developing strategies and tactics to reach and persuade target audiences. The goal of marketing planning is to maximize the return on investment (ROI) of marketing activities by ensuring that resources are allocated effectively and efficiently. By developing a well-thought-out marketing plan, organizations can establish a clear direction for their marketing efforts, identify potential opportunities and challenges, and make informed decisions to achieve their marketing objectives.