A sports-goods producer in Sialkot has received online orders from retailers in South Africa, the United Kingdom and the Gulf. Its manager compares air frei...
Question 1 Report
A sports-goods producer in Sialkot has received online orders from retailers in South Africa, the United Kingdom and the Gulf. Its manager compares air freight with sea freight before choosing a delivery method. The business wants high export income but must also keep its prices competitive in global markets.
(a) State one form of communication that allows the manager to receive an overseas order quickly. [1]
(b) Describe one reason why air freight may be chosen for a small urgent order. [1]
(c) Explain two factors that could make sea freight a better option for a large shipment of footballs. [2]
Answer Details
(a) Email / business website / mobile internet message / video call. [1] (b) It has a much shorter journey time. [1] (c) Any two: the cost per item is usually lower for a bulky load [1]; ships can carry very large volumes of goods [1]; lower freight cost helps the exporter keep prices competitive [1]; goods that are not urgently required can tolerate a longer journey. [1]
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