Fig. 1 shows an e-commerce courier collecting parcels from homes in a suburb of Lahore before taking them to a sorting hub. Customers can track each package...

Assessment: Pakistan Studies 9236 | Paper 2 Mock 01 | The human and physical geography of Pakistan Subject: Pakistan Studies - 9236

Question 1 Report

9236-p2-global-lahore-ecommerce-last-mile-11

Fig. 1 shows an e-commerce courier collecting parcels from homes in a suburb of Lahore before taking them to a sorting hub. Customers can track each package through a mobile application. The courier company wants to identify factors that affect the reliability of last-mile delivery in Pakistan's rapidly growing digital economy.

(a) Identify what is meant by last-mile delivery in this situation. [1]
(b) Describe one use of parcel tracking for a customer. [1]
(c) Explain three factors that may delay delivery from the sorting hub to a customer's home. [3]

Answer Details

(a) The final movement of a parcel from the local hub to the customer's address. [1] (b) It shows the parcel's location / expected arrival time. [1] (c) Any three: road traffic congestion [1]; inaccurate or incomplete addresses [1]; bad weather or flooding [1]; customer is absent [1]; shortage of riders or vehicle breakdown [1]; security restrictions in an area. [1]

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