A university team interviews young entrepreneurs in Peshawar who sell embroidered clothing through social-media pages. Some customers live in Lahore, while ...
Question 1 Report
A university team interviews young entrepreneurs in Peshawar who sell embroidered clothing through social-media pages. Some customers live in Lahore, while others are in Canada and Malaysia. The researchers want to distinguish between the effects of globalisation on sales and the problems caused by expensive international parcel delivery.
(a) State one social-media platform that could be used to advertise clothing. [1]
(b) Describe one way online selling can widen a producer's market. [1]
(c) Explain three difficulties that may limit international online trade for these entrepreneurs. [3]
Answer Details
(a) Instagram / Facebook / TikTok / WhatsApp. [1] (b) Customers outside Peshawar, including people in other countries, can view and order the products. [1] (c) Any three: high international postage or courier costs [1]; customs duties or paperwork can delay parcels [1]; unreliable internet or lack of digital-payment access [1]; customers cannot inspect quality before purchase [1]; returns are costly and difficult [1].
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