Which of the following will not be considered in choosing a channel of distribution?
Answer Details
The option that will not be considered in choosing a channel of distribution is the "Quality of product."
The quality of the product is an important aspect of a product's success, but it is not directly related to the selection of a distribution channel. Instead, it is related to product design, production, and quality control. The distribution channel focuses on how the product is delivered to the consumers.
In choosing a channel of distribution, the nature of the product, preferences of consumers, and volume of sales are the most important factors to consider. The nature of the product refers to its characteristics, such as its perishability, fragility, and value. The preferences of consumers relate to how they like to purchase the product, such as online or in-store, and the volume of sales refers to the quantity of the product sold over a specific period. These factors are crucial in determining the most effective and efficient distribution channel for a product.