An offer of free sample of goods is a form of___________

An offer of free sample of goods is a form of sales promotion. Sales promotion is a marketing technique that involves offering incentives to customers or potential customers to encourage them to buy a product or service. Offering free samples of goods is a common sales promotion strategy aimed at introducing potential customers to a product, increasing brand awareness and generating interest in the product. It is a low-risk way for customers to try out a product before deciding to buy, and can be an effective way for companies to attract new customers and retain existing ones.