The selling of goods in small units is normally performed by_________

The selling of goods in small units is normally performed by retailers. Retailers are businesses or individuals that sell products or services directly to consumers for personal or household use. They typically purchase goods from wholesalers or manufacturers and sell them to the end-user at a higher price to cover their expenses and make a profit. Retailers can operate in physical stores, online stores, or both, and they play a crucial role in the distribution chain by making products easily accessible to consumers. Examples of retailers include department stores, supermarkets, convenience stores, and e-commerce sites.