The process of dividing a market into homogenous groups of buyers is_____________

The process of dividing a market into homogenous groups of buyers is known as segmentation. In this process, the market is divided into smaller groups of consumers who have similar needs or characteristics. These groups are called market segments. The purpose of segmentation is to identify groups of customers that are most likely to be interested in a particular product or service. By understanding the needs and characteristics of each segment, companies can tailor their marketing efforts and product offerings to better meet the needs of each group. This can help companies to be more efficient and effective in their marketing, leading to increased sales and profits.