Marketing can be defined as the process of identifying and satisfying customers' needs profitably. It involves activities such as market research, product design and development, pricing, promotion, and distribution. The aim of marketing is to create value for customers and build strong relationships with them, leading to increased sales and profitability for the business. Marketing involves understanding customer needs and wants, creating products and services that satisfy those needs, communicating the value of those products and services to customers, and delivering them in a way that meets their expectations.