Which of the following channels of distribution will be used by a company that wants to have control over its price?
Answer Details
The channel of distribution that will be used by a company that wants to have control over its price is the "Manufacturer - Consumer" channel. This is because in this channel, the manufacturer sells directly to the end consumer without the involvement of intermediaries such as wholesalers, agents, or retailers who may influence the price of the product. By having direct contact with the consumer, the manufacturer can set and control the price of the product. This is in contrast to other channels of distribution where intermediaries may mark up the price of the product to cover their own costs and make a profit.