Premium goods are offered either free or at low cost to_________

Assessment: WAEC SSCE - Marketing - 2015 (Objective) Subject: Marketing

Question 1 Report

Premium goods are offered either free or at low cost to_________

Answer Details
Premium goods are offered either free or at a low cost to give an incentive to buyers. This is a marketing strategy used to attract and retain customers by offering them something of value in addition to their purchase. By offering premium goods, companies can increase customer loyalty, encourage repeat purchases, and create a positive image of their brand. This strategy is commonly used in industries such as telecommunications, where companies offer free or discounted phones to customers who sign up for long-term contracts.
Read lesson note on Marketing Concepts (WAEC)
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