Activities undertaken to create awareness for a product by giving out samples premium or conducting contest are known a?

Assessment: WAEC SSCE - Commerce - 2003 (Objective) Subject: Commerce

Question 1 Report

Activities undertaken to create awareness for a product by giving out samples premium or conducting contest are known a?
Answer Details
Activities undertaken to create awareness for a product by giving out samples premium or conducting contest are known as sales promotion. Sales promotion is a type of marketing communication that aims to persuade customers to buy a product or service by offering incentives such as discounts, free samples, or contests. It is a short-term strategy designed to boost sales and generate consumer interest in a product or service.
Read lesson note on Advertising (WAEC)
Read lesson note on Elements Of Marketing (JAMB)
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