Activities undertaken to create awareness for a product by giving out samples premium or conducting contest are known a?

Answer Details

Activities undertaken to create awareness for a product by giving out samples premium or conducting contest are known as sales promotion. Sales promotion is a type of marketing communication that aims to persuade customers to buy a product or service by offering incentives such as discounts, free samples, or contests. It is a short-term strategy designed to boost sales and generate consumer interest in a product or service.