A sales target for a marketing manager can be found in the marketing___________
Answer Details
A sales target for a marketing manager can be found in the marketing plan. The marketing plan is a comprehensive document that outlines an organization's marketing strategy and objectives, including sales targets. It is developed based on market research and analysis of market trends and opportunities. The sales target is usually set as a specific, measurable, achievable, relevant, and time-bound (SMART) objective in the marketing plan, with the aim of guiding the marketing team towards achieving the organization's overall sales goal.
Marketing intelligence, audit, and research are related to the collection and analysis of information about the market, competitors, and customer behavior, but they are not directly related to setting sales targets. Marketing intelligence involves gathering and analyzing information about the market and competitors to inform decision-making. Marketing audit involves assessing the effectiveness of an organization's marketing strategies and activities. Marketing research involves conducting studies to gather information about customers' needs, preferences, and behavior.