The correct answer is convenience goods.
Convenience goods are products that consumers frequently buy and for which they do not require much comparison or decision-making. Toothpaste is an example of a convenience good because it is a product that is regularly used by consumers and is often purchased without much thought or consideration. Convenience goods are typically low-priced and widely available, making them easy and convenient for consumers to purchase. Other examples of convenience goods include household items such as bread, milk, and toilet paper.