The emphasis of marketing concept is to put__________

Assessment: WAEC SSCE - Marketing - 2018 (Objective) Subject: Marketing

Question 1 Report

The emphasis of marketing concept is to put__________

Answer Details
The emphasis of marketing concept is to put consumers first. This means that the focus of a company's marketing efforts should be on understanding the needs and wants of its target audience, and creating products and services that meet those needs. The idea is that by putting the consumer first and making sure their needs are met, the company will be more successful in the long run. In other words, the success of a business should be measured by the satisfaction of its customers, rather than just by its sales or profits.
Read lesson note on Marketing Concepts (WAEC)
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