a) (i) What is entrepreneurship? (ii) List and explain four sources of fund to an entrepreneur. (b) Outline six factors influencing the choice of location o...

Assessment: WAEC SSCE - Marketing - 2022 (Essay) Subject: Marketing

Question 1 Report

a) (i) What is entrepreneurship?

 (ii) List and explain four sources of fund to an entrepreneur.

(b) Outline six factors influencing the choice of location of a market outlet.

Answer Details

a)

(i) Entrepreneurship refers to the process of creating, developing, and managing a business venture in order to make a profit. An entrepreneur is an individual who takes on risks and challenges to start and run a business.

(ii) Four sources of fund to an entrepreneur include:

  1. Personal savings: An entrepreneur can use their own savings to fund their business venture.
  2. Friends and family: An entrepreneur can also get funds from friends and family who are willing to invest in their business.
  3. Bank loans: Banks provide loans to entrepreneurs to finance their business activities. However, the entrepreneur must provide collateral and meet the bank's requirements to obtain the loan.
  4. Venture capital: Venture capitalists are investors who provide capital to start-up businesses that have high growth potential. They typically take a share of the business in exchange for their investment.

b)

Six factors influencing the choice of location of a market outlet are:

  1. Accessibility: The location of a market outlet should be easily accessible to customers. This will make it easy for customers to find the outlet and purchase goods or services.
  2. Competition: The level of competition in the area should be considered before selecting a location. If there are many similar businesses in the area, it may be difficult for the new business to attract customers.
  3. Cost: The cost of renting or buying a property in the area should be considered. The cost should be affordable and within the budget of the entrepreneur.
  4. Infrastructure: The quality of infrastructure such as roads, electricity, water, and telecommunications should be considered. The infrastructure should be reliable to support the business activities.
  5. Target market: The location should be suitable for the target market. The entrepreneur should consider the demographics, needs, and preferences of the target market before selecting a location.
  6. Government regulations: The entrepreneur should consider the government regulations in the area before selecting a location. The regulations may affect the business operations and profitability.

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