(a) Explain the following terms in marketing: (i)... | WAEC SSCE - Marketing - 2022 (Essay)

Question 1 Report

(a) Explain the following terms in marketing: (i) needs; (ii) wants; (iii) exchange; (iv) demand (v) transaction.

(b) Okon Enterprises Ltd sells electronic appliances at his retail
outlet at No. 4 Okeke Adamu Street, Lagos. Telephone No. 06012345678. He intends to offer 15% discount to encourage the sales of his newly introduced Blenders, Television and Radio sets. You are
required to design a sample of a handbill showing the products with the advertising message.

Answer

(a) Marketing Terms:
(i) Needs - These are basic requirements that people must have to survive, such as food, clothing, and shelter.
(ii) Wants - These are things that people desire or wish to have, but are not essential for survival. Examples of wants include luxury goods, vacations, and entertainment.
(iii) Exchange - This is the act of trading one item or service for another. In marketing, exchange refers to the exchange of goods or services for money or other goods or services.
(iv) Demand - This refers to the willingness and ability of a customer to purchase a particular product or service at a given price and time.
(v) Transaction - This is the exchange of goods or services between a buyer and a seller, which involves a transfer of value between the two parties.

(b) Sample Handbill Design:

[Company Logo]

Okon Enterprises Ltd
Retail Outlet
No. 4 Okeke Adamu Street, Lagos
Telephone No. 06012345678

[Product Images]

Newly introduced Blenders, Television and Radio sets

[Advertising Message]

"Get 15% off on our newly introduced Blenders, Television and Radio sets! Upgrade your home entertainment system with the latest appliances from Okon Enterprises. Limited time offer, so hurry and visit us today!"

[Company Contact Information]

Visit us at our retail outlet or call us at 06012345678 for more information.

[Disclaimer]

*Offer subject to availability and while stocks last. Terms and conditions apply.