One disadvantage of advertising to the consumer is that it

Assessment: WAEC SSCE - Commerce - 2008 (Objective) Subject: Commerce

Question 1 Report

One disadvantage of advertising to the consumer is that it
Answer Details
The disadvantage of advertising to the consumer is that it may bring confusion on the choice of goods. This is because there are usually many brands of a product advertised, and the consumer may find it difficult to choose the best one. In addition, some advertisements may make exaggerated claims about the product, leading the consumer to have unrealistic expectations. This may result in dissatisfaction with the product and a loss of trust in advertising in general.
Read lesson note on Advertising (WAEC)
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