Small scale retailers continue to survive inspite of serious competition from large scale retailers because they

Small scale retailers continue to survive inspite of serious competition from large scale retailers because they maintain personal relationship with customers. Small scale retailers can provide personalized services to their customers, such as individual attention, product recommendations, and customized services, that larger retailers often cannot. By building relationships with their customers, small scale retailers can create a loyal customer base and retain their business, even in the face of competition from larger retailers. This can help them to survive and thrive in the market.