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Question 1 Report
Advertisement which is geared towards a particular audience is
Answer Details
An advertisement which is geared towards a particular audience is known as direct advertising. This type of advertising is specifically tailored to appeal to the interests, needs, and desires of a particular target market or demographic. The goal of direct advertising is to create a personalized message that will resonate with the intended audience, and to encourage them to take action, such as making a purchase or visiting a website. Direct advertising can be delivered through a variety of channels, such as email, social media, direct mail, or targeted online ads. By focusing on a specific audience, direct advertising can be more effective in generating leads and driving sales than mass advertising, which aims to reach a broad and diverse audience.
Question 2 Report
The marketing concept emphasizes
Answer Details
The marketing concept emphasizes that a business should focus on meeting the needs and wants of its customers while also achieving its own business goals. This means that a business should strive to create products or services that are desired by its target customers and then promote and sell those products in a way that meets the customers' needs and also generates a profit for the business. In other words, the marketing concept is based on the idea that the customer is the most important part of the business, and that the business should be oriented around creating value for the customer in order to build long-term relationships and loyalty. This may involve researching customer needs and preferences, developing innovative products, creating effective marketing campaigns, and providing high-quality customer service and support. By focusing on customer satisfaction, a business can build a strong reputation, increase customer loyalty and repeat business, and ultimately achieve long-term success and profitability. This is in contrast to other approaches that may prioritize sales, production, or promotion, but may not necessarily lead to the same level of customer satisfaction and loyalty.
Question 3 Report
Which of the following is not a characteristic of a commercial bank?
Answer Details
The characteristic of a commercial bank that is not correct is "Established to issue bank notes." A commercial bank is a financial institution that is established as a limited liability company, which means that the owners or shareholders are not personally responsible for the bank's debts or losses. It is usually established by individuals or organizations to provide a range of financial services such as accepting deposits, granting loans, and offering various investment products. One of the primary objectives of a commercial bank is to make a profit through the various services it provides. However, commercial banks do not have the authority to issue bank notes. The authority to issue bank notes is given to the central bank of a country, which is responsible for regulating the country's money supply and ensuring the stability of the financial system. Therefore, the correct option is "Established to issue bank notes."
Question 4 Report
Which of the following is not a right of a consumer?
Answer Details
The right of a consumer that is not listed among the options is the "right to buy on credit." Consumer rights are the legal protections and entitlements afforded to individuals who purchase goods and services. These rights vary depending on the country or region, but they generally include protections against fraud, misrepresentation, and defective products. The other three options listed - the right to a fair hearing, the right to obtain a replacement, and the right to a safe product - are all recognized as fundamental consumer rights in many countries around the world. The right to a fair hearing means that consumers have the right to be heard and have their complaints addressed in a fair and impartial manner. The right to obtain a replacement means that consumers have the right to seek a replacement or refund for a product that is defective or does not meet their expectations. The right to a safe product means that consumers have the right to expect that the products they purchase will not pose a risk to their health or safety. The right to buy on credit, on the other hand, is not generally considered a fundamental consumer right. While many consumers have access to credit as a means of financing their purchases, there is no legal entitlement to buy on credit. Consumers may be required to meet certain criteria, such as a good credit score or a steady income, in order to qualify for credit.
Question 5 Report
The growth of commerce is not enhanced by
Answer Details
The growth of commerce is not enhanced by low per capita income. Per capita income refers to the average income earned per person in a given area or population. Low per capita income can be a hindrance to the growth of commerce, as it means that people have less disposable income to spend on goods and services. When people have less money to spend, demand for goods and services decreases, which can negatively impact the growth of commerce. On the other hand, factors such as the development of modern forms of production, government participation in business, and high population growth can positively impact the growth of commerce.
Question 6 Report
The incentive given to a buyer to encourage prompt payment is
Answer Details
The incentive given to a buyer to encourage prompt payment is called a "cash discount." A cash discount is a reduction in the price of a product or service that a seller offers to a buyer as an incentive for paying their invoice within a certain period of time. The discount amount and the time period for payment are typically specified in the terms of the sale. For example, a seller may offer a 2% discount if the buyer pays the invoice within 10 days, rather than the standard 30 days. This incentivizes the buyer to pay the invoice early, which improves the seller's cash flow and reduces the risk of late or unpaid invoices. A cash discount is also known as a prompt payment discount, because it rewards buyers who pay their bills promptly. It can be a win-win situation for both the seller and the buyer, as the seller benefits from improved cash flow and the buyer benefits from a lower cost of goods or services. In contrast, a seasonal discount is a reduction in price that is offered to buyers during a specific season, such as a sale on winter clothing during the summer. A quantity discount is a reduction in price that is offered to buyers who purchase a large quantity of a product, while a trade discount is a reduction in price that is offered to resellers, such as wholesalers or retailers.
Question 7 Report
A cheque that could be cashed over the counter by the payee is
Answer Details
An open cheque is a type of cheque that can be cashed over the counter by the payee. This means that the payee can take the cheque to the bank that it is drawn on and receive the funds in cash, without having to deposit the cheque into their own account. Open cheques are also sometimes referred to as bearer cheques because they can be transferred to someone else simply by endorsing the back of the cheque. However, this also means that if an open cheque is lost or stolen, anyone who has possession of it can cash it, which can be a security risk. In contrast, crossed cheques are marked with two parallel lines, which means that they can only be deposited into a bank account, not cashed over the counter. Certified cheques and bank drafts are also types of cheques, but they are issued by a bank and are generally considered to be more secure forms of payment.
Question 8 Report
The resources put together to create goods and services are
Answer Details
The resources put together to create goods and services are called "factors of production." Factors of production refer to the various inputs that are used in the production process to create goods and services. The main factors of production are land, labor, capital, and entrepreneurship. Land refers to all the natural resources used in the production process, such as water, minerals, and land itself. Labor refers to the human effort and skills that are used in the production process. Capital refers to the physical assets, such as buildings, machinery, and equipment, that are used in the production process. Entrepreneurship refers to the management and organization of the other factors of production. Together, these factors of production are used to create goods and services. Without the factors of production, it would not be possible to create the products and services that we rely on in our daily lives.
Question 9 Report
The management function which involves measuring outcomes and taking corrective action to reduce error is
Answer Details
The management function which involves measuring outcomes and taking corrective action to reduce error is controlling. Controlling is a management function that involves monitoring and evaluating a company's performance against its goals and objectives. It involves measuring outcomes, comparing them to desired results, and taking corrective action to reduce error and improve performance. This function is an important part of the management process, as it helps ensure that the company is on track and making progress towards its goals. By regularly monitoring performance and taking corrective action as needed, a company can stay focused and achieve its objectives more effectively.
Question 10 Report
The bank which acts as the lender of last resort is the
Answer Details
The bank that acts as the lender of last resort is the central bank. The central bank is the authority responsible for overseeing the monetary system of a country. One of its important functions is to act as a lender of last resort, which means it provides loans to other banks or financial institutions that are experiencing financial difficulties and cannot obtain funding from other sources. The central bank provides this emergency lending to prevent a crisis in the banking system that could lead to a broader economic downturn. By providing loans to troubled banks, the central bank helps maintain confidence in the financial system and ensures that banks can continue to provide services to their customers. Commercial banks, merchant banks, and mortgage banks are not typically authorized to act as lenders of last resort. Instead, they rely on access to funding from the central bank and other sources to meet their liquidity needs.
Question 11 Report
An association formed by computer distributors to safeguard and promote their interest is a
Answer Details
An association formed by computer distributors to safeguard and promote their interest is a trade association. A trade association is a group of companies in a specific industry who come together to address common issues and goals. Trade associations are formed to promote the interests of their members, which can include advocating for favorable laws and regulations, providing networking opportunities, offering educational resources and training, and working to improve the overall reputation of the industry. In the case of computer distributors, a trade association could be formed to represent their interests and help them grow and succeed in the industry.
Question 12 Report
A country's visible balance of payment is made up of
Answer Details
A country's visible balance of payment is made up of earnings from goods exported. The visible balance of payment is the part of a country's balance of payments that records all of the transactions involving tangible goods, such as exports and imports of goods. It is called the "visible" balance of payment because these transactions are visible and can be easily measured. The earnings from goods exported refer to the money earned by a country from the sale of goods to other countries. This includes both raw materials and finished goods, and can include agricultural products, manufactured goods, and natural resources. The visible balance of payment is an important measure of a country's economic health, as it provides information about a country's competitiveness in global markets and its ability to generate income from its exports.
Question 13 Report
An undertaking to repair a customer's vehicle for a certain period after it has been sold is
Answer Details
An undertaking to repair a customer's vehicle for a certain period after it has been sold is called after-sales service. After-sales service refers to the support and assistance provided to customers after they have purchased a product, such as a vehicle. This can include repair and maintenance services, as well as customer support and troubleshooting. The goal of after-sales service is to ensure customer satisfaction and to retain customer loyalty by providing ongoing support and assistance. The other options - marketing mix, market segmentation, and sales promotion - are all related to marketing and sales, but they do not specifically refer to after-sales service. The marketing mix refers to the various elements of a marketing plan, such as product, price, place, and promotion. Market segmentation refers to the process of dividing a market into smaller groups of consumers with similar needs or characteristics. Sales promotion refers to short-term incentives to encourage the purchase of a product or service.
Question 14 Report
A discount deducted from the invoice price of goods to enable the retailer to make profit
Answer Details
A discount deducted from the invoice price of goods to enable the retailer to make a profit is called a "trade discount." Trade discounts are given to retailers or wholesalers to encourage them to buy large quantities of goods at a lower price. The discount is usually a percentage of the list price, which is the price that the manufacturer sets for the goods. The retailer or wholesaler can then sell the goods at a higher price to their customers, and the difference between the list price and the discounted price is their profit margin. Trade discounts are different from cash discounts, which are offered to customers who pay for their purchases in cash or within a certain period of time. Trade discounts are also different from seasonal discounts, which are offered to customers during certain times of the year, and functional discounts, which are offered for various reasons such as early payment or volume purchases. In summary, a trade discount is a discount given to retailers or wholesalers to encourage them to buy large quantities of goods at a lower price, enabling them to sell the goods at a higher price and make a profit.
Question 15 Report
The activity which improves the appearance of a product and also aimed at protecting it is
Answer Details
The activity that improves the appearance of a product and aims to protect it is "packaging." Packaging refers to the process of enclosing a product in a container, wrapper, or other material for the purposes of protection, storage, distribution, and display. Packaging can take many forms, from simple plastic bags to elaborate boxes and displays. One of the primary functions of packaging is to protect the product from damage or contamination during storage and transportation. This can include protection from moisture, dust, and other environmental factors that could damage the product. Additionally, packaging can also protect the product from tampering or theft. Another important function of packaging is to improve the appearance of the product. Packaging can be designed to attract attention, communicate information about the product, and create a favorable impression on the customer. This can include the use of graphics, colors, and other design elements to create a distinctive and appealing visual identity for the product. The other options listed - advertising, grading, and labelling - are all important activities in the marketing and distribution of products, but they do not specifically relate to the physical protection and appearance of the product, which is the main focus of packaging.
Question 16 Report
A person engaged for the purpose of bringing his principal and a third party into a contractual relation is
Answer Details
A person engaged for the purpose of bringing his principal and a third party into a contractual relation is an "agent." An agent is a person who is authorized to act on behalf of another person or entity, known as the principal. The agent's role is to negotiate and enter into contracts with third parties on behalf of the principal, while representing the interests of the principal. In other words, an agent acts as a middleman between the principal and a third party. The agent has a fiduciary duty to act in the best interests of the principal, which means that they must act honestly and with reasonable care and skill. Examples of agents include real estate agents, who act on behalf of property owners to sell or lease their property to interested buyers or tenants. Another example is a travel agent, who acts on behalf of travelers to book flights, hotels, and other travel services. In contrast, an arbiter is a person who is appointed to settle disputes between parties, such as a mediator or an arbitrator. An auctioneer is a person who conducts auctions and facilitates the sale of goods or services to the highest bidder. A middleman is a general term that refers to a person or business that acts as an intermediary between two parties in a transaction.
Question 17 Report
A form of money which was not used in the early days of trade is
Answer Details
Cowries are a form of money which were not used in the early days of trade. Cowries are the shells of sea snails and were used as a medium of exchange in some societies in Africa and Asia in the past. However, in the early days of trade, when people first started exchanging goods and services, cowries were not commonly used. Instead, other forms of currency, such as barter or the exchange of goods for goods, were used. Later on, other forms of money such as metal bars, coins and paper money were developed and used in various parts of the world.
Question 18 Report
A paid presentation about a product with a view to encouraging purchases by an identifiable sponsor is
Answer Details
A paid presentation about a product with a view to encouraging purchases by an identifiable sponsor is called an "advertisement." An advertisement is a form of marketing communication that is designed to promote a product or service. It is typically a paid message that is communicated through various channels such as television, radio, print media, online media, billboards, and other forms of outdoor advertising. Advertisements are usually created and placed by an identifiable sponsor, such as a company, organization, or government agency. The main goal of an advertisement is to persuade potential customers to buy a product or service. Advertisements are an important part of the marketing mix, as they help to create awareness of products and services and communicate their features and benefits to potential customers. They can also help to build brand recognition and loyalty over time.
Question 19 Report
One of the functions of a trade association is to
Answer Details
One of the functions of a trade association is to promote members' welfare. A trade association is a group of companies in a specific industry who come together to address common issues and goals. One of the main functions of a trade association is to promote the welfare of its members. This can include advocating for favorable laws and regulations, providing networking opportunities, offering educational resources and training, and working to improve the overall reputation of the industry. By working together, members of a trade association can have a greater impact on the industry and improve their own businesses.
Question 20 Report
The issue of prospectus by a company is an invitation to members of the public to
Answer Details
The issue of a prospectus by a company is an invitation to members of the public to subscribe to the company's shares. A prospectus is a legal document that a company must produce and distribute to potential investors when it is issuing new shares to the public. The prospectus contains important information about the company, its business, its financial performance, and the terms and conditions of the share offering. It is intended to provide potential investors with all the information they need to make an informed decision about whether or not to invest in the company's shares. Therefore, when a company issues a prospectus, it is inviting members of the public to subscribe to its shares by buying them. By doing so, investors become part-owners of the company and are entitled to a share of the company's profits and voting rights at shareholder meetings.
Question 21 Report
A retail business that sells goods by post, using catalogue is a
Answer Details
The type of retail business that sells goods by post using a catalogue is called a "mail order firm." A mail order firm is a company that allows customers to purchase goods from a catalogue without visiting a physical store. Customers can browse through a catalogue or an online store, select the items they want to buy, and place an order. The goods are then delivered to the customer's address by post or courier. The catalogue typically contains pictures and descriptions of the products that the company offers for sale. Customers can choose to pay for the goods using a variety of payment options, such as credit card, debit card, or bank transfer. Mail order firms are popular because they offer convenience to customers who may not have the time or ability to visit a physical store. They also offer a wider range of products than a physical store because they can source products from all over the world. In summary, a mail order firm is a retail business that sells goods by post using a catalogue or online store, allowing customers to purchase products without visiting a physical store.
Question 22 Report
The share value stated on a share certificate is
Answer Details
The share value stated on a share certificate is called the nominal value. Nominal value, also known as face value or par value, is the minimum amount at which a company's shares can be issued and is typically stated on the share certificate. The nominal value is a fixed value assigned to the shares when they are first issued and it serves as the legal capital of the company. It is used to calculate the company's share capital and to determine the amount of dividends to be paid to shareholders. The market value of a share, on the other hand, is the current value of the share in the stock market, which can be higher or lower than the nominal value. The market value is determined by the forces of supply and demand, and can change frequently based on a variety of factors such as the company's financial performance, economic conditions, and investor sentiment.
Question 23 Report
The provision of services is classified under
Answer Details
The provision of services is classified under "tertiary production." In economics, production refers to the creation of goods and services. While goods are physical products that we can touch and see, services are intangible products that are offered by businesses to meet the needs of consumers. Tertiary production is also known as the service sector and includes businesses that provide services to consumers and other businesses. This includes services such as healthcare, education, transportation, hospitality, financial services, and consulting. The provision of services, therefore, falls under tertiary production because it involves the delivery of intangible products to customers. Unlike goods, services cannot be stored or transported, and they are produced and consumed at the same time. In contrast, batch production and flow production are terms used to describe the production of goods in a manufacturing context. Batch production involves the production of a specific quantity of a product at one time, while flow production involves continuous production of goods on an assembly line. Secondary production refers to the manufacturing of goods from raw materials, which is typically associated with the primary production sector of the economy.
Question 24 Report
A feature of supermarkets which distinguishes it from other large scale retail outlets is that items sold are
Answer Details
A feature of supermarkets that distinguishes it from other large scale retail outlets is that items sold are mainly household goods. Supermarkets are large retail stores that specialize in selling a wide range of consumer goods, including food, beverages, household items, personal care products, and more. Unlike other retail outlets, such as industrial supply stores or specialty shops, the primary focus of a supermarket is on selling goods for everyday household use. Supermarkets are designed to offer consumers a convenient, one-stop shopping experience, where they can purchase a variety of items in a single location. This sets them apart from other retail outlets, which may specialize in selling a narrower range of products or focus on a specific market segment.
Question 25 Report
A group of sellers who pool their resources to buy goods in large quantities and sell to its members is a
Answer Details
A group of sellers who pool their resources to buy goods in large quantities and sell to its members is called a "wholesaler cooperative society". A wholesaler cooperative society is a type of organization formed by a group of sellers to purchase goods in large quantities and sell them to their members. Members of a wholesaler cooperative society are usually retailers or other small business owners who need to purchase goods in large quantities to sell in their own businesses. By pooling their resources, members of a wholesaler cooperative society can negotiate better prices and purchase goods that might not be available to them individually. The cooperative then sells the goods to its members at a markup, but still at a lower price than they would pay if they bought the goods individually. In summary, a "wholesaler cooperative society" is a group of sellers who work together to buy goods in bulk and sell them to their members, usually retailers or small business owners, at a lower price than they would be able to obtain individually.
Question 26 Report
An article used as a means of exchange in the early days of trade in West Africa was
Answer Details
An article used as a means of exchange in the early days of trade in West Africa was the cowrie. A cowrie is a small, shiny, freshwater snail shell that was widely used as a form of currency in many parts of Africa, Asia, and the Pacific. It was especially popular in West Africa, where it was used for trade and as a means of exchange for goods and services. The cowrie was valued for its rarity and beauty, as well as for its durability, making it an ideal form of currency for long-distance trade. The other options - cedis, dalasi, and naira - are all the names of modern-day currencies used in West Africa, but they were not used as a means of exchange in the early days of trade in the region.
Question 27 Report
Payment made to a carrier for transportation of goods is
Answer Details
The payment made to a carrier for the transportation of goods is called "freight." Freight is the amount of money that is paid by a shipper or consignee to a carrier, such as a trucking company or shipping line, for the transportation of goods from one place to another. Freight charges are typically based on the weight, volume, and distance of the shipment, as well as any additional services or requirements that may be necessary. Freight charges can be calculated in a variety of ways, depending on the mode of transportation and the specific terms of the contract between the shipper and the carrier. For example, freight charges for trucking companies may be based on the weight of the shipment, while freight charges for ocean shipping may be based on the volume of the shipment or the number of shipping containers. Freight charges can also include additional fees and charges for services such as packaging, loading and unloading, customs clearance, and insurance. These charges are typically negotiated and agreed upon between the shipper and the carrier before the shipment is made. In summary, the payment made to a carrier for the transportation of goods is called "freight." Freight charges are based on the weight, volume, and distance of the shipment, as well as any additional services or requirements that may be necessary. Freight charges can also include additional fees and charges for services such as packaging, loading and unloading, customs clearance, and insurance.
Question 28 Report
One of the objectives of the Niger Basin Commission is to
Answer Details
The objective of the Niger Basin Commission is to regulate and promote the sustainable development of the Niger River and its basin. This includes managing and protecting the natural resources within the basin, such as water, soil, and biodiversity, and promoting economic and social development in the region through projects and initiatives that are environmentally friendly and socially equitable. The Commission also aims to facilitate cooperation and coordination among the countries that share the Niger River and its basin, with the goal of ensuring peaceful and sustainable use of the resources within the basin for the benefit of all. Therefore, the correct option is regulating the sustainable use of natural resources and promoting economic and social development in the Niger River Basin.
Question 29 Report
Use the information below to find the company's gross profit
# | |
Sales | 50,000.00 |
Debtors | 10,000.00 |
Cash in hand | 5,000.00 |
Opening stock | 30,000.00 |
Creditors | 8,000.00 |
Purchases | 16,000.00 |
Overdraft | 12,000.00 |
Closing stock | 10,000.00 |
Answer Details
Gross profit = Sales - Cost of goods sold
Note that cost of goods sold = Opening stock + purchase - closing stock
= 30,000 + 16,000 - 10,000
= 36,000
GP = 50,000 - 36,000
= 14,000
Question 30 Report
Examples of current assets are
Answer Details
The correct answer is: "cash and trade debtors." Current assets are resources that a company expects to convert into cash or use up within one year or a normal operating cycle. These assets are important for a company's day-to-day operations and can be easily converted into cash. Examples of current assets include cash, accounts receivable (trade debtors), inventory, and prepaid expenses. Out of the options provided, "cash and trade debtors" are current assets because they can be easily converted into cash within a year or a normal operating cycle. Cash is the most liquid current asset as it can be used to pay for immediate expenses or investments. Trade debtors, also known as accounts receivable, are the amounts owed to the company by its customers for goods or services sold on credit. The company expects to receive payment within a year or normal operating cycle, making it a current asset.
Question 31 Report
A business unit in which savings of members are lent to others is a
Answer Details
A business unit in which savings of members are lent to others is called a "credit and thrift society". A credit and thrift society is a type of financial institution where individuals pool their savings to provide loans to other members of the society. Members of the society may include individuals, small businesses, or even large corporations. The primary objective of a credit and thrift society is to provide its members with access to credit at a reasonable cost. Members can borrow funds from the society to finance their businesses or personal expenses, and the loans are typically repaid with interest over a predetermined period of time. Credit and thrift societies are often formed by individuals or small groups who are unable to obtain loans from traditional banks due to a lack of collateral or a poor credit history. By pooling their resources and lending to one another, members of a credit and thrift society can obtain the funds they need to start or expand their businesses, or to meet their personal financial needs. In summary, a "credit and thrift society" is a business unit where members pool their savings to provide loans to one another, with the primary objective of providing access to credit at a reasonable cost.
Question 32 Report
A medium for intra-departmental communication is all except
Question 33 Report
The law by which a seller transfers the property in goods to a buyer at an agreed price is the
Answer Details
The law by which a seller transfers the property in goods to a buyer at an agreed price is the "Sale of Goods Act." The Sale of Goods Act is a law that governs the sale of goods in many countries around the world. It sets out the rules for transferring ownership of goods from a seller to a buyer in a commercial transaction. The law applies to both tangible goods, such as cars and furniture, and intangible goods, such as software and intellectual property. Under the Sale of Goods Act, a seller is required to transfer ownership of the goods to the buyer at an agreed price. This means that the buyer has the right to own and possess the goods, and the seller must transfer the goods to the buyer in exchange for payment. The law also sets out rules for the quality and condition of the goods, and provides legal remedies for buyers who receive defective or faulty goods. The other options listed - Weights and Measures Act, Trade Description Act, and Foods and Drugs Act - are laws that relate to different aspects of commercial transactions, such as measurement standards, consumer protection, and food safety. However, they do not specifically address the transfer of ownership of goods from a seller to a buyer, which is the main focus of the Sale of Goods Act.
Question 34 Report
A document used to ensure correct payment of duty at the importing country is
Question 35 Report
The last link in a channel of distribution is the
Answer Details
The last link in a channel of distribution is the consumer. A channel of distribution refers to the series of intermediaries that a product or service goes through before it reaches the final customer. The last link in this chain is the consumer, who is the end user of the product or service. All the other intermediaries in the channel, such as wholesalers, retailers, and agents, play a role in getting the product to the consumer, but the consumer is the ultimate recipient. The goal of the channel of distribution is to get the product into the hands of the consumer in an efficient and effective manner.
Question 36 Report
Which of the following is not an objective of ECOWAS?
Answer Details
The objective of ECOWAS that is not listed among the options is the "promotion of a common language." ECOWAS stands for the Economic Community of West African States, and it is a regional intergovernmental organization of countries in West Africa. The organization was established to promote economic integration and cooperation among its member countries, which currently number 15. The other three options listed - improvement of infrastructural facilities, encouragement of free movement of people, and encouragement of trade among member countries - are all key objectives of ECOWAS. Improving infrastructure such as roads, power supply, and communication networks helps to create a more conducive environment for trade and economic growth. Encouraging free movement of people allows citizens of member states to travel, work, and do business more easily across borders. And promoting trade among member countries helps to increase economic activity, create jobs, and reduce poverty in the region. While promoting a common language could be seen as a useful means of improving communication and cooperation among member countries, it is not listed as an official objective of ECOWAS.
Question 37 Report
Which of the following is not a component of the marketing mix?
Answer Details
"Production" is not a component of the marketing mix. The marketing mix is a set of controllable tools that a company uses to bring its product or service to market and to reach its target customers. The four components of the marketing mix are product, price, promotion, and place. "Product" refers to the goods or services that a company offers to its customers. "Price" refers to the amount that customers are charged for a product or service. "Promotion" refers to the various ways that a company communicates with its target customers and persuades them to buy its products or services. "Place" refers to the distribution channels and strategies that a company uses to get its products or services to its target customers. In contrast, "production" refers to the process of creating or manufacturing a product, and is not a part of the marketing mix. While production is certainly an important aspect of bringing a product to market, it is not one of the controllable tools that a company can use to influence the success of its marketing efforts.
Question 38 Report
An advantage of rail transport is that it
Answer Details
An advantage of rail transport is that it carries bulky and heavy goods. Rail transport is a mode of transportation that uses railroads to move goods and people. It is particularly advantageous for transporting heavy and bulky goods such as raw materials, coal, lumber, and heavy equipment. Rail transport has the capacity to move large volumes of goods over long distances, and it is often more cost-effective than other modes of transport, such as road or air transport. This is because trains can carry more cargo per trip, and the cost of fuel and maintenance is generally lower than other transportation modes. Moreover, rail transport can be a safer and more reliable mode of transportation for heavy and bulky goods. Trains are not affected by traffic congestion and can operate on a fixed schedule, which can reduce delays and improve delivery times. Additionally, rail transport can be integrated with other transportation modes to provide door-to-door delivery services for customers, enhancing its usefulness. While the other options provided in the question are not necessarily incorrect, they do not represent the main advantage of rail transport. Rail transport can require significant maintenance costs, and it can be subject to delays due to weather, mechanical failures, or other factors. Additionally, while rail transport can facilitate door-to-door delivery, it may not be as efficient as other modes of transport for smaller or lighter shipments.
Question 39 Report
The marketing term which regards the consumer as king that must be satisfied is
Answer Details
The marketing term which regards the consumer as king that must be satisfied is the "marketing concept." The marketing concept is a philosophy that emphasizes the importance of understanding and meeting the needs and wants of customers, with the goal of maximizing profits and achieving long-term success. It is based on the idea that by putting the customer first and providing them with products and services that meet their needs, a business will naturally attract and retain a large and loyal customer base. In essence, the marketing concept treats the consumer as king, recognizing that they are at the center of all marketing efforts and decisions.
Question 40 Report
The safe keeping of goods produced until they are needed is
Answer Details
The safe keeping of goods produced until they are needed is called warehousing. Warehousing involves the storage of goods and materials in a secure and controlled environment, typically a warehouse or distribution center, until they are ready to be sold, distributed, or used in production. The purpose of warehousing is to provide a safe and secure location for goods and materials, as well as to manage inventory levels and ensure that the right products are available when they are needed. Warehouses may also provide additional services, such as packaging, labeling, and assembly, to prepare products for distribution. Overall, warehousing is an important component of the supply chain and plays a critical role in ensuring that goods are available to meet customer demand.
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